From the category archives:

wet aged beef

It’s Not You, It’s The Steak

March 24, 2009

A lot of folks blame themselves when the steak they grill comes out bland or tough. Well guess what? Time to give yourself a break. It’s not you, it’s probably the steak. Seriously, you can do everything right and still have a sorry eating experience. Here are some reasons why: Zero aged beef. North Americans [...]

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The Provenance of Beef – Let The Steak Tastings Begin!

August 15, 2008

Sometimes dreams do come true, and this one was mine. 60 people were on hand – we sold out twice! – as we formally launched our Artisan Beef Institute to the public in tandem with the highly regarded Commonwealth Club of California’s 3rd Annual “How We Eat” series. In the planning for nearly 3 years, [...]

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Why We Don’t Need Cloned Meat – Part II

January 29, 2008

I have created (I think so anyways) some new terminology to describe most beef sold at retail: Zero-Aged Beef. What does this have to do with cloned livestock? Well, if the Number 1 complaint among meat eaters is tough or inconsistent tasting meat, then proper aging is one half of the solution. (I attempted to [...]

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