From the category archives:

sustainability

Beef Industry Needs To Focus On Consumer

November 7, 2008

This headline’s from today’s www.CattleNetwork.com. What a great idea! Let’s see if the recommendations, from marketing specialist, Tad Schroeder, make sense. He starts with 5 errors the industry makes (my comments in italics): Defensiveness about criticism. “All that does is feed the fire.” A tad vague, no comment. Too much secretiveness. “We need to be [...]

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The Great Fish Masquerade

February 25, 2007

Seems that the global fish industry is up to something, well, fishy: mislabeling in order to undermine marketing campaigns meant to help consumers choose more eco-friendly fish. According to an article by Jennifer Jacquet on AlterNet, long-line caught hake (left photo) is out there masquerading as tilapia (right photo), the darling of the sustainable fish [...]

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