From the category archives:

steak tasting

Beef Industry Needs To Focus On Consumer

November 7, 2008

This headline’s from today’s www.CattleNetwork.com. What a great idea! Let’s see if the recommendations, from marketing specialist, Tad Schroeder, make sense. He starts with 5 errors the industry makes (my comments in italics): Defensiveness about criticism. “All that does is feed the fire.” A tad vague, no comment. Too much secretiveness. “We need to be [...]

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Now That’s What We’re Talking About

November 6, 2008

Thanks to Wordle (visit them!), we’re able to see what I’ve been talking about. Really hoping that others will join this conversation and help us change the world of beef as we know it. ps Need to get Steak Tasting in there more often

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Artisan Steak Tasting Goes to Tampa!

November 5, 2008

Okay, meat lovers and sustainability advocates, it’s time to change the world. After three successful steak tastings in the San Francisco area this summer, we’re taking The Oliver Ranch Company’s Artisan Beef Institute(r) “Provenance of Beef(tm)” program on the road. First stop was Tampa, Florida, where Jaden Hair aka SteamyKitchen helped gather fellow food writers [...]

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