From the category archives:

michael pollan

Low Stress Food Tastes Better

May 1, 2009

When a tree suffers stress, you can see it in its rings. Whether drought, disease, or fire, times of stress are permanently etched and visible to the naked eye. Have you ever thought to think the same might happen to our food? It does. Stress can permanently, and negatively, influence the taste and texture of [...]

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Whole Foods Buys Even More Market Power

February 22, 2007

Whole Foods has apparently agreed to buy its rival, Wild Oats, for $565 million. This should certainly help them compete against larger rivals, who have stepped up efforts to sell organic and natural products. According to Marketwatch, Whole Foods has been struggling with slow same-store sales and a tough pricing environment. But will the company’s [...]

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Farm to Fork II

February 19, 2007

Rather than explore the negatives of the current system, let’s discuss the potential positives when the number of steps on the way from farm to slaughterhouse are reduced. Note: keep in mind that I am not an expert in raising livestock. However, I’ve spent the last 14 months learning as much as I can about [...]

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