Several years ago I asked this question: If the Rutherford region is famous for Cabernet Sauvignon and Carneros for Pinot Noir, why not similar appellations for beef?
My mission is to break the commodity trap in meat by helping people discover and celebrate that meat flavor & texture vary naturally depending on the breed, region, diet, husbandry, aging time and technique and the relative talents of the rancher, slaughterhouse, and butcher.
Ratings & Community Site
I evaluate meat as others taste wines and produce tasting notes and ratings for beef, pork, lamb, chicken, turkey, and goat from individual artisan farms, ranches, and butcher teams. If you would like me to evaluate the meat that you produce or sell, please let me know! I also invite everyone to download my tasting guides and rate the meat that they purchase. If you want to purchase meat from an artisan purveyor, please let me know how I can help you.
Training & Consulting
Whether you’re an independent farmer, ranch group, slaughterhouse owner, butcher, or large format retailer trying to differentiate your meat case from the competition, I will create a custom program to help you find a sustainable path to profitability.
My artisan meat tastings can be customized for virtually any group whether a small, private tasting in your home, for your customers, team members, or clients or larger public tastings at your restaurant, winery, or other event.
I enjoy speaking before groups whether big or small, in person or through online and phone conferences. I will custom tailor my presentation to meet the specific needs of your organization. Some topics include:
- Why It Will Break The Commodity Trap
- Tastes Like Chicken?
- How To Market Your Meat
- The Striking Parallels With Wine & Coffee
- How To Become a Meat Sommelier
- Grass-Fed vs. Grain-Fed – Which Is Better?
- How To Reposition An Entrenched Brand
- The Accidental Entrepreneur
- The Duh Factor – When You Find It, Build It!
- Tapping The Hidden Entrepreneurship In Your Team
- Finding Your Unique Voice
- How To Use Social Media To Build Your Brand
Pssst! It’s not about the marbling!™ Let’s celebrate that.